AVP/ VP CRM Project Manager (CFS)

 

Reports To:

• VP, Analytics (GCAD)

Overall Job Purpose:

• To lead and influence the direction that THE BANK’S data platforms will take in the future. Data platforms include large scale data repositories for analysis (data warehouse, data marts, data stores, etc.) as well as for direct customer contact (CRM).
• To advocate on the benefit of data platforms internally in THE BANK.
• To monitor internal customer needs and the ability of THE BANK’S data platforms to deliver information at agreed time frames and quality.
  

Interacts with:

• IT for data platform management
• Other Bank-wide stakeholders for the management of data structures that have bank-wide uses and/or applications (such as Customer Information File – ‘CIF’).
• GCAD professionals across all verticals who will be the primary users of data platforms.

Project Planning and Definition

• Oversee the deployment of technology in the bank, encouraging maximum benefit to business units through its use;
• Identify problems and opportunities for business process changes in order to gain the competitive advantage through the use of technology;
• Coordinate with bank-wide business units’ technology initiatives to identify opportunities for joint projects that will significantly reduce costs without compromising functionality or future flexibility;
• Determine and provide business-driven IT solutions, ensuring that the bank incorporates leading edge IT technologies suited to business needs;
• Ensure consistency in application development across all business units;
• Gather user requests for new or revised applications, define and prioritize requirements and resources for the proposed IT solutions (including cost and benefit analysis);

Functions:

1. Communication and negotiation

• Work with various stakeholders to ensure that their expectations of system performance are reflected in various SLAs.
• Evaluate and negotiate priorities with end-users.
• Negotiate changes with both users and IT (who would be making various changes).
• Manage cross-functional teams where needed.

2. Coordination of data collection

• Assess the needs for new information from stakeholders.
• Evaluate the appropriate area to place data. This may involve decisions on a physical area only or a physical as well as logical area.
• Negotiate the terms of access for new data, observing GCAD and THE BANK’S rules and regulations.

3. Manage the quality of existing data platforms, Contribute to the provision of high quality and timely information. Specifically:

- Provide input and assist in the ongoing development of key CFS data platforms. This includes:

• Evaluating strengths and weaknesses of systems and/or various system development methodologies.
• Creating business cases where options for platform management are presented clearly with objective arguments.

- Adopt relevant QA methodologies to assess:

• Quality of existing data. This includes the development of standards and controls that govern the entry and organization of data on the platforms.
• Quality considerations for data to be housed on existing data platforms. This includes testing against existing standards and controls.
• Managing input from the user community in relation to data quality.

- Assess the cost of fixing defects vis-à-vis the perceived benefit. This involves negotiating on the scope of the fix and other cost/benefit considerations.

4. Manage data platform changes

- Evaluate alternative solutions. This includes

• Data platform technology alternatives (such as Operating Systems or RDBMS, etc.).
• Data platform ownership alternatives (such as outsource, build from ground up, build from kit, etc.).

- Create business cases involving:

• Risks and benefits of alternative options.
• Total cost of ownership and other financial background.

- Develop presentations of best practice, illustrating experience from similar considerations and/or undertakings.

5. Project Management

- Conversant with standard project management methodologies that involve:

• Cross-functional teams from within THE BANK
• Vendors including sub-contractors.

- Familiar with issues arising from the management of contracts.

- Exposure to large-scale projects with complex reporting requirements.

Requirements (Knowledge, Skills & Competencies):

General Knowledge & Experience:

• Understanding of banking and financial services in Singapore or Asia.
• Understanding of data platform issues, from development through to hand over and management.
• Understanding of platform development capability that exists in Singapore and the region in general.

Specific Functional / Technical Knowledge & Experience:

• Understanding of both operational and analytical issues pertaining to Direct Marketing.
• Experience in overseeing the development and deployment of medium- to large-scale implementations. Hands-on involvement in implementations is considered an asset.
• Familiarity with advantages and disadvantages of alternative implementation methodologies.
• Ability to assess implementation risk and express it in financial terms.

Competencies:

• Ability to exercise seasoned judgment, develop and implement strategy.
• Results orientation – ability to lead others in driving for results.
• A strong team player both within the analytics team as well as cross-functional teams.
• Strong and proven Project Management experience in large scale implementations.

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